CREATIVE BRIEF:
Update the brand from field trial focused, to more family pet vibes – while still maintaining that the German Shorthaired Pointers from Sunny Fields Kennels are field trial champions, breed to perfection, but also beloved household pets.
CHALLENGE:
I needed to make sure that the dog illustration was exactly the way the breeder wanted them to be portrayed. I went thru many variations, hand drawn to Wacom Tablet. Specifications included the dogs tail having to be a certain way, and also the dogs nose tilted in the right angle – showed in the last drawing.
OUTCOME:
I created 3 finalized options, and my client ended up loving all of the designs! So, I made them all match typography, graphic styles, and color palette to expand the graphics for the overall branding – for t-shirts, and other accessories.
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