CREATIVE BRIEF:
Create a logo for a new brewery that will also be used at a product logo – with color variations for each beer variety.
CHALLENGE:
The owner and my client wanted this logo to represent all of the branches of the United States Military. His mission was to create a product for the troops by donating proceeds to charities that benefit veterans.
OUTCOME:
After many rounds of sketches, I created a multi-symbolic icon that my client fall in love with. We stuck to a red, white and blue theme to keep with the US Military theme – but also created one color versions with each of the branches color represented.
