CREATIVE BRIEF:
Create a series of email templates to use in a Pardot campaign for an upcoming ERG event.
CHALLENGE:
I needed to make sure that the templates were flexible enough for many different content types throughout the campaign. Also, the event logo is a bit out dated and tends to be very over weighted and I need to make sure users were scrolling down to the content.
OUTCOME:
I introduced some shapes and patterns to help flow the user down the page – I also added iconography to help pull out important content details.
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