Catalyst Convene

CREATIVE BRIEF:
Create a new visual identity for Catalyst’s new multi-day conference – Catalyst Convene. It must be scalable for different markets – like Catalyst Convene New York or Catalyst Convene Canada. It also must visually tie back to Catalyst’s main brand refresh.

CHALLENGE:
Previous event brand was Catalyst Awards, which was titled as prestigious and gala-like awards dinner. This new style of conference is targeted towards corporate business practices, networking and learning. So, I need to develop a versatile design concept that elevates the Catalyst Convene conference experience while seamlessly showcasing Catalyst’s refreshed brand identity.

OUTCOME:
CONCEPT NAME: Illuminated Pathways

This concept is inspired by flowing lines that form dynamic wave patterns, reflecting energy and connection.

Making it work:

• Brand color palette & wave graphics: incorporating updated colors and signature wave elements for visual consistency.
• Illuminating sparks of light: adding vibrancy and a sense of inspiration throughout the design.
• Lines with momentum and flow: suggesting movement, progress, and meaningful connections among participants.

VIEW MY CONCEPT WORK

COMPLETED STYLE GUIDE