Christmas Campaign / 2017

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2017 Christmas Card & Campaign

This is a huge project that takes about 3 months to complete – and we do it every year! The work I did includes:

  • Concept brainstorming 
  • Logistics for 13 photo sessions / 300 employees
  • Photo concepts
  • Obtaining props & costumes
  • Photo shoot art direction
  • Final overall look of the concept for the card & ads
  • Layout of the card & ad 

I worked closely with our copywriter and junior graphic designer.

This was a roll-folded card, that had a version that fit in an envelope – and a self mailing version.