Working with my co-designer & marketing director, we compiled a comparative analysis and personas to drive the UI framework for this website design. Starting with the GOODLAYERS MEDISO Wordpress theme, I customized the design to fit the brand and research requirements. I also created the personas documentation, and the wireframes we used to present to the CEO & President prior to design. I created the design in Photoshop, then did all of the initial Wordpress development.
